News coming out of the Beijing Motor Show is that Volvo’s Polestar 1 plug-in hybrid is going to land on US shores with a $155k starting price.
Let that sink in for a moment…$155k…for a Volvo.
If you’ve forgotten, Polestar is going to be Volvo’s high-end, go-fast, skunkworks brand akin to Mercedes’ AMG and BMW’s M Division. The Polestar 1 represents the first product under that new brand and from what we’ve heard, Volvo’s not messing around.
- Hybrid powertrain producing 600hp and 737 lb-ft
- 50% unique/bespoke components
- Up to 93 miles on electric-only propulsion
- Tech up the wazoo
- Design to die to for
But $155k? C’mon man. While the Polestar 1 is certainly gorgeous, likely very quick and will have enough tech to make MIT jealous, it does resemble what a 2-door Volvo S90 might look like…and you can get a well-optioned plug-in hybrid S90 for half that price.
Also, this price admission brings with it some confusion as Volvo is on record as saying that Polestar car ownership would be a subscription-only model. If that’s the case, then why release a purchase price? Something tells me Volvo may be thinking that launching a new brand, a halo car and tackling a new experimental sales model all at the same time might be asking a bit much. And I think they’d be right in thinking that.
Anyway, here’s to them sorting it all out so we can see this gorgeous beast on the roads sooner rather than later…