2019 Hyundai Kona…Seriously, WTF?

2018 Hyundai Kona

The Hyundai Kona is ugly…real ugly.

I actually took a few minutes and gave some thought as to how I was going to start this post but I think that pretty much nails it. 

Seriously, what was Hyundai thinking with this front end design?  “Hey, in lieu of a clean, cohesive look, lets just whip a bunch of stuff at the front and see what sticks!”….well, apparently everything stuck as it’s a jumbled mess.  

They clearly cribbed the Jeep Cherokee’s goofy “Lets put the headlights where the fog lights go and tack the daytime running lights up top” look but their execution makes the gawky Jeep look downright sophisticated.

And extending the cheap gray fender arch plastic into the front end looks straight-up Potiac Aztek-ish.  That plastic runs right into an inelegant light fixture which is surrounded by chrome accent trim but has a small faux honeycomb grille below it.  Is this amatuer hour Hyundai?    

And the fog lights?  Well, they’re at the very bottom and pushed inwards towards the center, in a move that would seemingly make them less effective at their job….and they look weird there.

I’m all for cars that have character. In fact, that’s my #1 criteria when I’m buying a car: does it have a personality?  So I myself like to avoid homogenous design.  But this is damn ridiculous.  If I had to describe the personality of the Hyundai Kona I’d say it’s the type of person that tries too hard to be all things to all people, and in doing so winds up not having an identity of their own.

You’re better than this Hyundai…Clean up your mess.

Photo: Hyundai

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